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mass marketed

  • 1 Wine

       The Portuguese winemaking tradition goes back to Roman times, when Lusitania began exporting wine to the city of Rome. The modern wine-exporting industry began with the Methuen Treaty (1703), which stipulated that henceforth Portuguese wines would be favored as exports to Great Britain in the same way that British woolens imported to Portugal would have advantages. Portugal has the oldest appellation system in the world, which was established by the first minister of King José I, the Marquis of Pombal in 1758. In that year, Pombal ordered the demarcation of the wine producing region along the Douro River valley, the Região Demarcada do Douro, in order to assure the production of high quality port wines. During the reign of King Carlos I (1889-1908), the Vinho Verde, Dão, Colares, Carcavelos, Setúbal, and Madeira regions were demarcated, each of which has its own Comissão Vitivinicola to supervise the preparation and cultivation of the vineyards and to assure the quality of the wines produced.
       Portuguese wines are labeled Denominação de Origem Controlada (DOC), which indicates that the wine is of superior quality from a specific vineyard; Indicação de Pronveniência Regulamentada (IPR), which indicates that wines so labeled were produced under some regulations in a certain demarcated region but are not DOC wines; Vinho Regional, which indicates that such wine was produced without regulation within a specific demarcated region; and Vinho de Mesa, which indicates only that the wine was made in Portugal by a certain producer.
       Portugal produces some of the world's top wines, the best of which are port, madeira, dão, moscatel, and vinho verde. Portugal's most widely known wines are its lightly sparkling rosés, which were successfully mass-marketed in the United States and Europe by Mateus and Lancers beginning in the 1960s. These wines accounted for 40 percent of Portugal's total table wine exports in the 1980s. Increasingly, Portuguese wines are winning international recognition, which has increased their popularity among wine lovers the world over.

    Historical dictionary of Portugal > Wine

  • 2 glocalization

    Gen Mgt
    the process of tailoring products or services to different local markets around the world. Glocalization is a combination of globalization and localization. Improved communication and advancements in technology have made worldwide markets accessible to even small companies but, rather than being homogenous, the global market is in fact made up of many different localities. Success in a globalized environment is more likely if products are not globalized or mass marketed, but glocalized and customized for individual local communities that have different needs and different cultural approaches.

    The ultimate business dictionary > glocalization

  • 3 Brown, Joseph Rogers

    [br]
    b. 26 January 1810 Warren, Rhode Island, USA
    d. 23 July 1876 Isles of Shoals, New Hampshire, USA
    [br]
    American machine-tool builder and co-founder of Brown \& Sharpe.
    [br]
    Joseph Rogers Brown was the eldest son of David Brown, who was modestly established as a maker of and dealer in clocks and watches. Joseph assisted his father during school vacations and at the age of 17 left to obtain training as a machinist. In 1829 he joined his father in the manufacture of tower clocks at Pawtucket, Rhode Island, and two years later went into business for himself in Pawtucket making lathes and small tools. In 1833 he rejoined his father in Providence, Rhode Island, as a partner in the manufacture of docks, watches and surveying and mathematical instruments. David Brown retired in 1841.
    J.R.Brown invented and built in 1850 a linear dividing engine which was the first automatic machine for graduating rules in the United States. In 1851 he brought out the vernier calliper, the first application of a vernier scale in a workshop measuring tool. Lucian Sharpe was taken into partnership in 1853 and the firm became J.R.Brown \& Sharpe; in 1868 the firm was incorporated as the Brown \& Sharpe Manufacturing Company.
    In 1855 Brown invented a precision gear-cutting machine to make clock gears. The firm obtained in 1861 a contract to make Wilcox \& Gibbs sewing machines and gave up the manufacture of clocks. At about this time F.W. Howe of the Providence Tool Company arranged for Brown \& Sharpe to make a turret lathe required for the manufacture of muskets. This was basically Howe's design, but Brown added a few features, and it was the first machine tool built for sale by the Brown \& Sharpe Company. It was followed in 1862 by the universal milling machine invented by Brown initially for making twist drills. Particularly for cutting gear teeth, Brown invented in 1864 a formed milling cutter which could be sharpened without changing its profile. In 1867 the need for an instrument for checking the thickness of sheet material became apparent, and in August of that year J.R.Brown and L.Sharpe visited the Paris Exhibition and saw a micrometer calliper invented by Jean Laurent Palmer in 1848. They recognized its possibilities and with a few developments marketed it as a convenient, hand-held measuring instrument. Grinding lathes were made by Brown \& Sharpe in the early 1860s, and from 1868 a universal grinding machine was developed, with the first one being completed in 1876. The patent for this machine was granted after Brown's sudden death while on holiday.
    [br]
    Further Reading
    J.W.Roe, 1916, English and American Tool Builders, New Haven: Yale University Press; repub. 1926, New York and 1987, Bradley, Ill.: Lindsay Publications Inc. (further details of Brown \& Sharpe Company and their products).
    R.S.Woodbury, 1958, History of the Gear-Cutting Machine, Cambridge, Mass.: MIT Press ——, 1959, History of the Grinding Machine, Cambridge, Mass.: MIT Press.
    ——, 1960, History of the Milling Machine, Cambridge, Mass.: MIT Press.
    RTS

    Biographical history of technology > Brown, Joseph Rogers

  • 4 Talbot, Benjamin

    SUBJECT AREA: Metallurgy
    [br]
    b. 19 September 1864 Wellington, Shropshire, England
    d. 16 December 1947 Solberge Hall, Northallerton, Yorkshire, England
    [br]
    Talbot, William Henry Fox English steelmaker and businessman who introduced a technique for producing steel "continuously" in large tilting basic-lined open-hearth furnaces.
    [br]
    After spending some years at his father's Castle Ironworks and at Ebbw Vale Works, Talbot travelled to the USA in 1890 to become Superintendent of the Southern Iron and Steel Company of Chattanooga, Tennessee, where he initiated basic open-hearth steelmaking and a preliminary slag washing to remove silicon. In 1893 he moved to Pennsylvania as Steel Superintendent at the Pencoyd works; there, six years later, he began his "continuous" steelmaking process. Returning to Britain in 1900, Talbot marketed the technique: after ten years it was in successful use in Britain, continental Europe and the USA; it promoted the growth of steel production.
    Meanwhile its originator had joined the Cargo Fleet Iron Company Limited on Teesside, where he was made Managing Director in 1907. Twelve years later he assumed, in addition, the same position in the allied South Durham Steel and Iron Company Limited. While remaining Managing Director, he was appointed Deputy Chairman of both companies in 1925, and Chairman in 1940. The companies he controlled survived the depressed 1920s and 1930s and were significant contributors to British steel output, with a capacity of more than half a million tonnes per year.
    [br]
    Principal Honours and Distinctions
    President, Iron and Steel Institute 1928, and (British) National Federation of Iron and Steel Manufacturers. Iron and Steel Institute (London) Bessemer Gold Medal 1908. Franklin Institute (Philadelphia), Elliott Cresson Gold Medal, and John Scott Medal 1908.
    Bibliography
    1900, "The open-hearth continuous steel process", Journal of the Iron and Steel Institute 57 (1):33–61.
    1903, "The development of the continuous open-hearth process", Journal of the Iron and Steel Institute 63(1):57–73.
    1905, "Segregation in steel ingots", Journal of the Iron and Steel Institute 68(2):204–23. 1913, "The production of sound steel by lateral compression of the ingot whilst its centre is liquid", Journal of the Iron and Steel Institute 87(1):30–55.
    Further Reading
    G.Boyce, 1986, entry in Dictionary of Business Biography, Vol. V, ed. J.Jeremy, Butterworth.
    W.G.Willis, 1969, South Durham Steel and Iron Co. Ltd, South Durham Steel and Iron Company Ltd (includes a few pages specifically on Talbot, and a portrait photo). J.C.Carr and W.Taplin, 1962, History of the British Steel Industry, Cambridge, Mass.: Harvard University Press (mentions Talbot's business attitudes).
    JKA

    Biographical history of technology > Talbot, Benjamin

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